Cobie takes over Coinbase and Base products as Base shifts strategy

Jordan Fish, known as Cobie, has taken over the Base App and Coinbase’s trading products as Coinbase tries to reconnect with crypto-native users after what he described as avoidable mistakes that damaged trust across Base. Cobie said Coinbase had at times operated in an “ivory tower” and become too distant from users, especially crypto-native users, and cautioned that rebuilding credibility will take sustained work rather than a quick fix. He said he does not run the Base blockchain itself, while Jesse Pollak confirmed he handed the app to Cobie so he could focus on the Base network. The leadership change comes as Base shifts away from a social-product push that failed to deliver the growth the team expected and toward trading, payments and AI-related products. The reset follows a nearly two-hour block-production halt in June caused by an invalid block and a broader effort to expand Base’s infrastructure, including activation of the B20 token standard for stablecoins and tokenized assets with issuer controls. Cobie, who joined Coinbase after its $375 million acquisition of his on-chain fundraising platform Echo in October 2025, said he plans to bring product teams closer to the community and focus on building products users actually want.