The tie-up aims to connect physical advertising-driven Web2 traffic with a blockchain-based settlement network where AI agents are paid for validated tasks.
ATT Global said it has partnered with Noos to connect Web2 traffic generated through physical advertising channels with an on-chain network that rewards AI agents for verified work. The companies said the collaboration is designed to explore new forms of consumer engagement by combining advertising reach with blockchain-based economic incentives, reflecting a broader push to merge decentralized technology with real-world marketing infrastructure. ATT Global described its business as building Web3 traffic through physical advertising touchpoints that link offline audiences with digital experiences. Noos, meanwhile, operates a blockchain-powered platform that allows AI agents to complete verifiable tasks and receive transparent on-chain compensation without centrally controlled intermediaries. A central element of the model is Noos's Proof of Agent Contribution, or PoAC (system for validating agent work), which the company said detects, validates and rewards AI agent contributions. The partners said tying compensation directly to completed tasks could improve efficiency, accountability and trust, while creating an auditable framework intended to reduce disputes and make reward distribution more transparent and fair. ATT Global said the partnership points to an advertising model in which attention generated through campaigns moves beyond clicks and impressions, potentially linking user interaction to AI agents that execute tasks and create new economic opportunities. The joint initiative is expected to test how blockchain-based incentives, task execution and attention can function together in a broader Web3 network.