Tencent in exclusive talks to buy SuperPlay for $1 billion to $1.5 billion

The reported talks would extend Tencent’s global gaming expansion while giving Playtika a chance to sell the Israeli mobile game developer it bought in 2024.

Summary

Tencent is reportedly in exclusive negotiations to acquire SuperPlay, the Israeli mobile game developer owned by Playtika, in a deal valued at $1 billion to $1.5 billion. The talks, which had not been publicly confirmed by either Tencent or Playtika as of July 20, 2026, would add another gaming asset to Tencent’s global portfolio while allowing Playtika to monetize a studio it acquired in 2024. Playtika bought SuperPlay in September 2024 for $700 million upfront, with potential earnout payments that could raise the total acquisition cost to about $1.95 billion to $2 billion depending on performance through 2027. A sale within the reported range would give Playtika immediate cash and reduce exposure to those future obligations, though it would also mean selling a business seen as one of its stronger growth contributors. Founded in 2018, SuperPlay is known for casual and social board-and-card mobile games including Dice Dreams and Domino Dreams. The potential acquisition would fit Tencent’s broader strategy of expanding its gaming footprint internationally through acquisitions and investments.

Terms & Concepts
  • earnout payments: Additional acquisition payments tied to a company’s future performance
  • exclusive negotiations: Deal talks conducted with only one potential buyer at a time
  • casual and social board-and-card mobile games: Mobile titles designed for broad audiences, often built around simple gameplay and social interaction