The retailer said its largest Baby collaboration to date will debut in about 1,400 stores and online, with prices starting at $4.99 and additional limited-time drops planned over the next year.
Target Corporation said it will launch Picolette, an exclusive baby collection created by entrepreneur, model and new mom Olivia Culpo, on July 26 in approximately 1,400 stores nationwide and on Target.com. The 60-item assortment, described by the retailer as its largest Baby collaboration to date, spans baby apparel, accessories, mealtime essentials, keepsakes and gifts, with prices starting at $4.99 and most items priced at $18 and under. Target said the line was inspired by Culpo’s first year of motherhood and named after her daughter Colette, combining nostalgic styling with practical features such as simplified fasteners, silent closures, feeding products and a diaper bag with an attached fold-out changing pad and removable strap. The company also said it is expanding its Baby business with nearly 2,000 new baby items, more premium brands, Baby Boutiques, Baby Concierge services, new gifting destinations, registry benefits, Car Seat Trade-In and Target Circle 360 features including same-day delivery and extended returns.