The new consumption-based UCaaS product targets companies with fewer than 100 users and is initially available to direct resell partners in the UK, Republic of Ireland, and Australia.
8x8, Inc. has introduced 8x8 Small Business, a self-serve, consumption-based communications offering aimed at helping direct resell partners serve small and medium businesses more flexibly. The product is designed for companies with fewer than 100 users and removes fixed seat counts, annual licences, and requirements to bundle tools customers do not need. It includes core unified communications capabilities such as global calling, meetings, chat, compliance, analytics, CRM integration, and Microsoft Teams Phone integration, while allowing customers to pay only for what they use. 8x8 said partners can deploy and provision users in as little as five days and will receive enablement, co-branded demand-generation materials, and support from day one. Developed with input from 8x8’s partner community, the offering is currently available to direct resell partners in the UK, the Republic of Ireland, and Australia. The company said the launch gives partners another route alongside its existing subscription-based portfolio, which includes 8x8 Engage, 8x8 Contact Center, and 8x8 AI Studio. The press release also said forward-looking statements cover expected availability and expansion across markets and anticipated channel partner adoption, while noting risks tied to partner-network growth, competition in the SMB communications market, and macroeconomic conditions affecting small business technology investment.