The consumer electronics group said the plan centers on five pillars spanning AI, smart home devices, sports marketing, service and glocalization ahead of the FIFA World Cup 2026 Final.
Hisense said it is reorganizing its next phase of global expansion around an AI-powered strategy introduced at the Hisense Global Partner Conference 2026 in New York ahead of the FIFA World Cup 2026TM Final. CEO of Hisense Group Mr. Fisher Yu said the plan rests on five pillars: expanding the company’s AI presence across the core AI value chain, turning smart devices into smart home companions through AI-driven scenario innovation, sustaining a long-term sports marketing strategy, keeping a service-first approach and deepening glocalization (global strategy adapted locally). The company said it is building an integrated AI ecosystem across AI Hub, semiconductors, smart energy, laser technology and automotive electronics while continuing to develop its core smart device business. It described a product shift from smart devices to AI-enabled home companions that can sense surroundings, understand preferences, communicate naturally and act on users’ behalf. Hisense said its V AI OS powers personalized TV recommendations, while ConnectLife links appliances across cooking, laundry, air management and energy optimization. The company also tied its branding strategy to long-term sports partnerships, with comments from FIFA Chief Business Officer Mr. Romy Gai and Harvey Norman Australia Executive General Manager Electrical Mr. Haydon Myers highlighting technology, brand building and three consecutive FIFA World Cups. In background information, Hisense said it was founded in 1969, operates in over 180 countries and ranks No. 1 globally in the 100-inch and over TV segment for 2023-2026Q1 according to Omdia.