China’s largest sports retail operator said Nike gave formal notice that online platform sales of Nike products in mainland China will end on January 1, 2027.
Topsports International fell more than 20% in early Hong Kong trading on July 22 after saying it had received formal notice from Nike following trading on July 21. The notice said online platform sales of Nike products in mainland China will be fully terminated from January 1, 2027, signaling a major shift in a key brand relationship for China’s largest sports retail operator.