The role underscores a push to expand Pump.fun’s audience through digital advertising and user-generated content after scaling largely without paid marketing.
Baton Corporation, the developer behind Pump.fun, is recruiting a head of growth marketing with a base salary of $400,000 to $1 million, plus incentives, as the company looks to broaden the platform’s reach. Co-founder alon said the role is aimed at expanding the user base through strategic digital advertising and user-generated content. Candidates are expected to have experience managing multi-million-dollar budgets and scaling consumer apps, and the job requires full-time on-site work. The hire adds detail to Baton’s broader expansion effort after alon said Pump.fun became one of crypto’s largest platforms with almost no paid marketing and is now targeting a more mainstream audience.