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Unserious acquires NFT collection Creepz with Psychrome returning to lead IP

Unserious acquires NFT collection Creepz with Psychrome returning to lead IP

Unserious said Adam Weitsman backed its acquisition of Creepz, while the original founders remain involved and Psychrome returns to oversee the brand's IP and creative direction.

APE

Fact Check
The claim is corroborated by multiple crypto news outlets (Decrypt, CryptoBriefing, CoinCu, BlockchainReporter) all carrying the same July 22, 2026 Chainwire press release, and by Psychrome's own X account. Every element of the claim is supported: Unserious acquired Creepz, no deal size was disclosed, Psychrome returns to lead IP development, and the team behind the ApeCoin launch is involved in the ecosystem for the upcoming CREEPZ token. Since this stems from a single press release distributed widely rather than independent reporting, confidence is high but not absolute regarding underlying business specifics.
Summary

Unserious said it has acquired Creepz, bringing the NFT brand under a new operating team with backing from Adam Weitsman and continued involvement from the original founders. The company did not disclose the size of the deal. It said Psychrome will return to lead Creepz intellectual property and creative direction, while the team also includes people with prior experience on ApeCoin's launch. The acquisition adds to Unserious's effort to build decentralized brands around established crypto intellectual property and comes with an upcoming CREEPZ token as part of the broader ecosystem plan.

Terms & Concepts
  • NFT: A non-fungible token, a unique digital asset used to represent ownership of art, collectibles or other items on a blockchain.
  • IP: Intellectual property, including brand rights, characters and other creative assets.
  • ApeCoin: A crypto token tied to the Bored Ape ecosystem.