The crypto platform said the victory marks a first major milestone in its partnerships with Pogačar and UAE Team Emirates–XRG, tying the sponsorship to themes of discipline, resilience and long-term performance.
KuCoin said its Global Brand Ambassador, Tadej Pogačar, won the 2026 Tour de France, securing a fifth title that the company described as further cementing his place among professional cycling’s all-time greats. The company framed the result as the first major milestone in its partnerships with Pogačar and UAE Team Emirates–XRG, saying the relationships are built around shared values including discipline, resilience and long-term excellence. CEO BC Wong said the same qualities inform KuCoin’s effort to earn user trust through responsible innovation and sustained commitment. Founded in 2017, KuCoin said it serves over 45 million users across 200+ countries and regions and offers access to 1,500+ digital assets, while highlighting compliance and security credentials including SOC 2 Type II, ISO/IEC 27001:2022 and ISO/IEC 27701:2019 certifications, AUSTRAC (Australia’s financial crime regulator) registration, and a MiCA (EU crypto rulebook) license in Europe.