The deal adds NetEase Pay gift cards in multiple USD denominations to Eneba’s marketplace, with instant delivery and redemption across more than 20 supported NetEase Games titles.
Eneba said it has become an official distributor of NetEase Pay gift cards, expanding access to publisher-backed payment credits for NetEase Games titles through its marketplace. The cards will be offered to Eneba’s global audience in various USD denominations with instant digital delivery, and users can redeem the codes through the NetEase Games Club for eligible in-game purchases across more than 20 supported titles. The partnership gives NetEase Pay an official international distribution channel through Eneba and underscores Asia as a strategic region for both companies. Ignas Ivaškevičius, Category & Partnerships Manager at Eneba, said the agreement strengthens Eneba’s position in a key Asian market while making trusted NetEase Pay gift cards easier for players worldwide to buy. NetEase Games’ catalog includes titles such as Marvel Rivals and Where Winds Meet. Marvel Rivals surpassed 10 million registered users within 72 hours of launch and exceeded 40 million by February 2025. Where Winds Meet logged more than 3 million PC downloads within four days in China alone, reached over 15 million PC and mobile players within two weeks, and has since grown to more than 80 million players worldwide. Founded in 2018, Eneba said its platform is used by more than 20 million registered users worldwide and offers over 130,000 digital products, including games, game keys, gift cards, mobile top-ups, software and subscriptions.