Wix.com faces securities class action over alleged misstatements on AI offerings and costs

Wix.com Ltd. is facing a securities class action alleging the company misled investors about the competitiveness and performance of its AI product offerings and understated the costs of developing and promoting those products, overstating their commercial and financial benefits. A notice from Robbins LLP says the proposed class includes investors who purchased or otherwise acquired Wix.com securities between Feb. 19, 2025 and May 12, 2026, inclusive. Investors seeking appointment as lead plaintiff have until Sept. 22, 2026. The complaint points to a series of disclosures and analyst downgrades that it says revealed the gap between Wix’s public messaging and its underlying performance. Shares fell 16.18% to $152.34 on May 21, 2025 after the company gave 2025 revenue guidance of $1.97 billion to $2 billion, below analyst expectations. The stock fell 19.87% to $101.70 on Nov. 19, 2025 after Wix said rising post-acquisition costs to support Base44 were materially hurting results and offsetting positive AI-related tailwinds. JPMorgan, UBS and Citizens later downgraded the stock between March 27 and April 7, 2026, and Wix shares declined on each of those days. On May 13, 2026, the stock dropped 27.1% to $55.32 after Wix reported first-quarter 2026 earnings and revenue below consensus expectations and a sharp decline in operating margins that it largely attributed to softness in its professional developer business.