Christian Dior reports €38.6 billion first-half 2026 revenue as Q2 growth accelerates

Christian Dior’s luxury operations posted first-half 2026 revenue of €38.644 billion, down 3% on a reported basis but up 2% organically, while net profit came to €5.697 billion, essentially flat from a year earlier. Asia excluding Japan remained the group’s largest market at €11.059 billion, or 29% of revenue, but second-quarter organic growth in the region slowed to 4% from 7% in the prior quarter, underscoring the lack of a clear rebound in China after two years of declines. On the earnings call, Chief Financial Officer Cécile Cabanis said Chinese consumer behavior is shifting structurally, with relatively stronger domestic demand in the first quarter and more overseas spending in the second quarter, while shopping is becoming more concentrated around key consumption periods. She said LVMH would stay prudent rather than make specific new strategic changes, while continuing brand activations around those moments to reinforce the in-store experience. The call also marked the group’s first public response to controversy surrounding Louis Vuitton’s trademark lawsuit against Chinese tea brand Jasmine Milk White. Louis Vuitton Malletier won at first instance over its four-petal floral trademark, with the court ordering Jasmine Milk White to pay 10 million yuan in damages, though the tea brand has said it will appeal. Cabanis said intellectual property is a core asset for LVMH and the group consistently protects its brands, but declined further comment because the matter remains in judicial proceedings.