Gen Z made up 47% of new Binance TradFi users this year

Binance Research said Gen Z accounted for nearly half of new users in Binance’s traditional finance offering and generated $80 billion in cumulative trading volume this year.

Summary

Gen Z represented 47% of new users on Binance’s traditional finance, or TradFi, service this year, according to Binance Research data cited by Cointelegraph. The cohort generated $80 billion in cumulative trading volume on Binance TradFi over the same period, highlighting strong participation from younger users as crypto platforms expand into more conventional financial products.

Terms & Concepts
  • TradFi: Traditional finance services and markets.
  • Binance TradFi: Binance’s traditional finance offering.
  • Binance Research: Binance’s research and market analysis unit.