JetBlue will rename Core as Main, let customers shop first by onboard experience and then by fare type, and begin rolling out BlueFirst later this year on non-Mint aircraft and routes.
JetBlue is reshaping how customers shop for flights as it prepares to introduce BlueFirst, its new domestic first-class product, later this year. Under the updated booking flow, travelers will first choose among four onboard experiences — Main, EvenMore, BlueFirst or Mint — and then select from up to three fare options within that experience based on price and flexibility. The changes rename JetBlue’s current Core offering as Main and are designed to make cabin differences clearer at the point of sale. Main will continue to include features such as free high-speed Fly-Fi, seatback entertainment with live TV, and complimentary snacks and drinks. EvenMore remains the airline’s extra-legroom product, with benefits including early boarding, dedicated overhead bin space and priority security where available. BlueFirst will roll out later this year across JetBlue’s non-Mint aircraft and routes, adding a domestic first-class option that the airline said should be easier for customers to recognize. Within most experiences, customers will be able to choose Base, Standard or Flex fares. Base is the lowest-priced option and excludes seat selection, while Standard includes seat selection and no change fees, and Flex adds refunds to the original form of payment for eligible cancellations. Mint will continue to offer only Standard and Flex, with no Base fare. JetBlue said the new fare options will become available in the coming days. TrueBlue Mosaics and JetBlue cardholders will keep their existing benefits, and customers who already booked under the current structure will retain the terms tied to their original purchase. More details on BlueFirst and available fares are due later this year.