The deal includes jersey sponsorship, naming rights for the club’s new training center and plans to explore artificial intelligence applications across elite football.
NASSR FC and HUMAIN said HUMAIN will become the club’s Official Sponsor for the 2026–2027 season under an agreement that combines jersey sponsorship, naming rights for NASSR FC’s new training center and a broader collaboration around artificial intelligence. The companies said the partnership is intended to examine how AI, data and technology can influence football on and off the pitch, including fan engagement, club operations and sports technology innovation. HUMAIN, described as a PIF company and a global full-stack AI company headquartered in Saudi Arabia, said the arrangement also supports its wider HUMAIN Sport effort focused on applying artificial intelligence across the sporting ecosystem. NASSR FC CEO José Semedo and HUMAIN Chief Executive Officer Tareq Amin said the partnership is designed to connect with the club’s global supporter base through experiences and initiatives during the 2026–2027 season.