The deal spans all 36 varsity programs, extending a trend of major financial companies using college sports sponsorships and NIL-related initiatives to broaden brand reach.
Ohio State has named JPMorganChase its official bank sponsor and jersey patch partner across all 36 varsity programs. The agreement adds JPMorganChase to a growing list of major financial companies pushing deeper into college sports, where sponsorships and NIL (name, image and likeness payments to athletes) initiatives have become prominent marketing channels. Ripple was cited alongside JPMorganChase as another financial company expanding through similar high-profile college sports efforts.