
The exchange's platform-wide loyalty push aims to connect rewards across trading and other services as exchanges look for stronger user retention beyond simple fee discounts.
Bybit said it has launched Bybit Galaxy, a platform-wide rewards program that brings together incentives across trading, wealth management, payments and interactive tasks. The company said users can collect Galaxy Points through activities including trading, borrowing, depositing, spending and staking, with no separate registration required after visiting the Galaxy page. Points can be redeemed only through announced Reward Pools, where the reward value is shown in advance and required point thresholds are generated dynamically for each pool. Bybit framed the program as a shift away from reward models focused mainly on trading volume toward broader participation across products including Earn, fiat services and tokenized traditional-finance offerings. The rollout also positions Galaxy as a unified loyalty layer spanning spot and derivatives and potentially linking rewards across Bybit's wider product suite, as centralized exchanges seek deeper user retention while facing pressure from rivals and decentralized trading venues. On the same day, the exchange said it would delist nine tokens from its spot market — XTER, SCA, TOKEN, HPOS10I, PUMPBTC, AFC, INTER, XAVA and AO — as part of its periodic token review process. The moves came a day after Bybit was named to CNBC's World's Top Fintech Companies 2026 list in the Digital Assets category and followed its inclusion in the inaugural Fortune Crypto 100 under the CeFi category. Bybit said it serves more than 80 million users globally and holds a Virtual Asset Platform Operator license from the UAE Securities and Commodities Authority, while its European Union entity operates under a Markets in Crypto-Assets Regulation license issued by Austria's Financial Market Authority.