Sanoma keeps 2026 outlook unchanged after H1 adjusted operating profit rises 7%

The education and media group reported H1 adjusted operating profit of EUR 46.4 million as Learning growth and acquisitions helped offset sales phasing and weaker Finnish advertising.

Summary

Sanoma left its 2026 guidance unchanged after reporting a stronger first half on earnings despite lower revenue. H1 net sales slipped to EUR 555.8 million from EUR 560.9 million, while adjusted operating profit rose to EUR 46.4 million from EUR 43.3 million and operating profit increased to EUR 19.2 million from EUR 17.6 million. The company said Learning sales grew despite significant phasing into the third quarter, supported by learning content sales in the Netherlands, digital platform sales in Poland and the Vicens Vives acquisition in Spain, while Media Finland was weighed down mainly by weaker advertising. Sanoma still expects 2026 net sales of EUR 1.29–1.34 billion and adjusted operating profit of EUR 205–225 million. President and CEO Rob Kolkman said the company is on track for a “step change” in adjusted operating profit, with the third quarter decisive for Learning and the Finnish advertising market the key variable for Media Finland.

Terms & Concepts
  • adjusted operating profit: Profit excluding selected one-off items
  • organic net sales development: Revenue change excluding acquisitions and disposals
  • curriculum renewals: School syllabus updates driving textbook demand