Ferrari stands by Luce EV launch as CEO says demand meets expectations

Benedetto Vigna said Ferrari is pleased with orders for its €550,000 first EV after a divisive May debut, while declining to confirm reports that the model’s allocation sold out quickly.

27d ago

Fact Check

All elements of the claim are confirmed by multiple authoritative primary sources dated July 30, 2026. Reuters and CNBC confirm CEO Benedetto Vigna stands by the Luce launch and is pleased with orders for the €550,000 first EV after its divisive May debut. Investing.com confirms Vigna characterized orders as 'in line with expectations.' CNBC specifically confirms Vigna declined to confirm orders/allocation reports while noting order books are full through 2027, matching the claim that he declined to confirm the model sold out quickly. No conflicting evidence was found.

Summary

Ferrari said customer response to the Luce, its first fully electric vehicle, is progressing in line with expectations despite criticism after the model’s May 25 debut and an 8.4% one-day drop in U.S.-listed shares. Chief Executive Benedetto Vigna said Ferrari would not change the staged rollout and was "very pleased" with how orders were proceeding, with interest coming from both existing clients and new buyers. He declined to disclose order figures or confirm Financial Times reports that Ferrari had already filled an allocation of just under 500 Luce units, reported variously as a 2026 annual target and as this year’s quota, aided by China demand, saying only that Ferrari was proceeding as planned and seeing globally spread interest. Ferrari, which sold 13,640 vehicles last year, also said its order books are full through 2027 and that the Luce has not changed its broader EV plans.

Terms & Concepts

EV: electric vehicle powered by batteries
order books: A company's backlog of customer orders
rollout: The staged public launch of a product