The deal adds Algonomy’s retail-focused agentic decisioning capabilities, more than 400 brand relationships and extends ADA’s combined footprint to 34 markets across APAC, the U.S., MENA and Europe.
ADA said it has completed the acquisition of Algonomy, adding the retail technology company’s agentic decisioning capabilities to its intelligent growth platform and expanding its reach to 34 combined markets across APAC, the U.S., MENA and Europe. The companies said the combination is designed to connect customer data and insights with real-time AI-led actions, including decisions on pricing, offers, products and messaging across customer touchpoints. Algonomy, built on the legacy of Manthan and RichRelevance, says it is trusted by more than 400 leading brands globally. After the acquisition, clients will retain access to Algonomy’s products, solutions and teams while gaining ADA’s broader capabilities, and the combined business will operate worldwide under the ADA brand.