Crocs lifts full-year outlook as shares fall nearly 10% on weak Q3 guidance

Footwear maker raised 2026 revenue and adjusted EPS guidance after a stronger second quarter, but third-quarter forecasts missed Wall Street estimates amid tariff pressure and continued HEYDUDE softness.

Summary

Crocs, Inc. raised its full-year 2026 sales and profit outlook after reporting stronger-than-expected second-quarter results, but its shares fell nearly 10% as investors focused on weaker third-quarter guidance. The company forecast third-quarter adjusted earnings per share of $3.20 to $3.30 and revenue of about $996.3 million, both below Wall Street expectations, citing persistent tariff pressure and an unfavorable product mix. For the second quarter of 2026, Crocs reported adjusted earnings of $4.55 per share on revenue of $1.18 billion, ahead of analyst estimates. Total revenue rose 2.6% year over year, or 2.0% on a constant-currency basis. The Crocs brand topped $1 billion in quarterly revenue for the first time, while HEYDUDE revenue fell 5.7%. Crocs now expects full-year revenue growth of about 1% to 2%, or roughly $4.081 billion to $4.122 billion, versus its prior forecast of flat to slightly negative growth, and raised adjusted diluted earnings per share guidance to $13.70 to $14.00 from $13.20 to $13.75. The company also expanded its share repurchase program by $1.5 billion.

Terms & Concepts
  • constant-currency basis: Revenue growth excluding exchange-rate effects
  • direct-to-consumer sales: Sales through company-owned stores and websites
  • share repurchase program: Company plan to buy back its own stock