The limited rollout targets advertising agencies serving Beauty & Personal Care and CPG clients, with GreenCore saying its platform handles 9.5 million AI agent transactions a month across 50 markets.
GreenCore Solutions Corp. launched the GSC Agency Partner Program, a white-label offering aimed at advertising agencies serving Beauty & Personal Care and consumer packaged goods clients in B2B procurement. The company said agencies can rebrand its AI agents, CPG Knowledge Graph, and client telemetry tools under their own names while GreenCore operates the managed services in the background. The program is designed to create recurring B2B revenue for agencies as procurement shifts toward AI-agent intermediated commerce. GreenCore tied the launch to broader changes in digital buying, citing Gartner's Strategic Predictions for 2026 projection that by 2028, 90% of B2B buying will be AI-agent intermediated and more than $15 trillion of B2B spend will flow through agent exchanges. It also cited Cloudflare Radar data saying agentic traffic overtook human traffic on the open internet in June 2026 and is now about 60%, arguing that agencies need products built for machine-readable commerce rather than traditional advertising channels. The company said the partner program runs on a production system built around a CPG Knowledge Graph with 2 billion resolved datapoints covering 38,350 BPC brands, 15,495 makers, and 15,688 retail grocery banners across 3.29 million points of sale in 50 global markets. It said that system carries more than 9.5 million inbound AI agent transactions a month, which it estimates represents 15% to 20% of global agentic grocery procurement traffic. GreenCore said the service uses MCP (Model Context Protocol, a standard for connecting AI systems to tools and data) and A2A (agent-to-agent communication) through four MCP servers covering catalog, procurement, telemetry, and partner functions. Agencies receive a branded portal, machine-readable catalog feeds, agent JSONs, and dashboards intended to show client-level AI-agent traffic and transactions. The company said onboarding is intended to be fast, with agencies choosing local, regional, or global coverage across 50 markets in the Americas, UK, EU, Latin America, and Asia-Pacific, and putting a first client live in under 10 days. It said the rollout begins as a limited, exclusive market run in London, Paris, and Mexico City, with placements limited by market.