The market research firm's release projects 18.0% annual growth, driven by enterprise AI adoption, predictive analytics, cloud-based platforms and the rise of agentic AI and multi-agent decision architectures.
The global decision intelligence market was valued at USD 17.00 billion in 2025 and is projected to reach USD 88.98 billion by 2035, expanding at a CAGR of 18.0% during the forecast period, according to SNS Insider. The release links the growth outlook to rising use of artificial intelligence, machine learning, analytics and cloud computing in enterprise decision-making, as organizations adopt decision intelligence tools to process large data volumes, automate workflows and generate predictive insights. Decision Support was the largest application segment in 2025, while Decision Automation is expected to grow the fastest as AI- and machine learning-based automation gains wider deployment. Large enterprises accounted for the biggest share, but SMEs are projected to expand more quickly with broader access to scalable cloud-based tools. By industry, BFSI led the market in 2025, while Retail & E-commerce is forecast to post the fastest growth on demand for personalized experiences, inventory management, automated decisions and price optimization. North America held the largest regional share in 2025, led by the United States, while Asia-Pacific is expected to record the fastest growth. The release also cited Bamboo Rose's January 2025 acquisition of Verteego and Google's continued 2025 expansion of enterprise decision intelligence and AI platform capabilities.