The collection includes three hybrid products inspired by how consumers mix skincare and makeup, with an online launch on August 7 and retail rollout through Target and Boots.
e.l.f. Cosmetics, e.l.f. SKIN and Bubble are launching a limited-edition collection of three skincare-makeup hybrid products shaped around how their communities mix, layer and customize beauty routines. The collaboration includes Drop N’ Dunk, a dual-chamber product combining e.l.f. SKIN Bronzing Drops with Bubble Slam Dunk Hydrating Cream Moisturizer; Glow Talk, which pairs e.l.f. Cosmetics Glow Reviver Lip Balm shades with Bubble Talk Back Lip Serum; and Camo Slide, which combines e.l.f. Cosmetics Camo Liquid Blush shades with Bubble Water Slide Hyaluronic Acid Serum. The collection launches August 7 at 12 p.m. ET on elfcosmetics.com, the e.l.f. app and Bubble.com, with Target.com and U.S. stores following on August 9, while Boots.com and stores in the U.K. and Ireland begin carrying it on August 6. The companies framed the release as a community-driven response to consumer demand for products that blend skincare benefits with makeup payoff.