The August 1, 2026 increases mark the second Xbox price hike in under a year as memory and storage costs surge, with Grand Theft Auto VI looming as a demand catalyst.
Microsoft is lifting Xbox console prices across global markets from August 1, 2026, with some of the sharpest increases landing in the UK and Europe as the company faces a steep rise in memory and storage costs. In the U.S., the 512GB Xbox Series S rises by $100 to $499.99 and the 1TB Series S by $150 to $599.99, while the 1TB Series X Digital and Disc editions move to $749.99 and $799.99. Microsoft also discontinued the 2TB Xbox variant. The increases are more severe in Europe. In the UK, the 512GB Series S climbs 43% to £429.99 from £299.99, the 1TB Series S rises to £519.99 from £349.99, and the 1TB Series X Digital reaches £619.99 from £449.99. The largest jump is the 1TB Series X with a disc drive, which rises 48% to £669.99 from £449.99. Euro pricing also moves sharply higher, including the 512GB Series S at €499.99 from €349.99 and the 1TB Series X with disc at €799.99 from €599.99. Microsoft said memory and storage component costs have increased by more than 2.5 times in recent months and could double again by fall 2027. Analysts also point to an AI-driven memory squeeze across consumer electronics, with DRAM prices surging as data centers absorb supply that would otherwise go to devices such as game consoles. The changes come before the November 19 release of Grand Theft Auto VI, which is expected to test demand as Microsoft and Sony navigate higher hardware costs. Sony raised PlayStation 5 prices by $100 in March, taking the U.S. retail price to $649.99.