
Ethereal Ventures and Further Ventures co-led the round as Bundle builds a blockchain network that lets brands pool rewards budgets and cut customer acquisition costs.
UAE-based Bundle has raised $5.5 million in a pre-seed round to accelerate product development and international expansion. Ethereal Ventures and Further Ventures co-led the financing, with participation from Nascent, GSR, Scenius Capital, Anchorage Digital and Nuwa Capital. The startup is building a blockchain-based shared rewards network that lets brands combine incentive budgets, offer larger rewards and lower customer acquisition costs.