Group 1 Automotive completes Lubbock Hub City rebrand under Group 1 name
Seven Lubbock rooftops spanning domestic, import and luxury franchises were renamed between January and May 2026, while ownership, staffing and operations stayed the same.
Group 1 Automotive has completed the rebranding of its seven-store Hub City lineup in Lubbock under the Group 1 name, adding another market to a broader brand alignment effort that previously covered Houston and Austin. The Lubbock rollout was completed between January and May 2026 across domestic, import and luxury franchises, while ownership, staffing and operations remained unchanged and Group 1 Accessories Hub City remained part of the market footprint. The company said the single identity gives West Texas customers a consistent sales and service standard across brands and expands a network that spans 251 dealerships, 312 franchises and 32 collision centers in the United States and the United Kingdom.
- brand alignment: A corporate naming strategy that brings multiple dealership locations under one shared brand while leaving local operations in place.
- rooftops: Industry shorthand for individual dealership locations in a dealer group's network.
- franchises: Manufacturer-authorized vehicle brands that a dealership is licensed to sell and service.