1confirmation founder Nick Tomaino said the prediction market's traffic outpaced key rivals despite far lower marketing spend, while its U.S. app remains early but is steadily improving and monetizing.
Polymarket logged 43.1 million website visits last month, topping the combined traffic of FanDuel, DraftKings and Kalshi, according to Similarweb data cited by 1confirmation founder Nick Tomaino. Tomaino said the platform has taken a leading position in onchain prediction markets and become one of the world's most visited fintech applications, even though its marketing spend is only a fraction of rivals'. He said growth is being driven by Polymarket's role as a tool for gathering information, assessing current events and understanding the world, with blockchain-based transparency and open global access central to that model. Tomaino added that the U.S. version of the app remains in an early stage as product improvements and monetization continue.