LBank forms brand partnership with Pudgy Penguins for mainstream crypto adoption

LBank said on August 6, 2026, that it had entered a strategic brand partnership with Pudgy Penguins as part of a broader effort to connect crypto infrastructure with digital culture, consumer experiences and wider mainstream adoption. A day later, the exchange announced a 500,000 USDT reward campaign with Pudgy Penguins starting August 7, offering new and existing users incentives across spot and futures trading as well as $PENGU Locked Earn subscriptions. The campaign includes five reward categories: a 10 USDT futures bonus for the first 12,000 new users who register during the campaign and net-deposit at least 100 USDT to their futures account; a 5 USDT futures bonus for completing a first eligible spot or futures trade; lucky draw entries unlocked for every 20,000 USDT in cumulative futures trading volume, with up to seven entries per user; weekly futures leaderboard competitions for users with at least 10,000 USDT in trading volume, where the top 50 traders in each round receive rewards and the highest single reward reaches 500 USDT futures bonus; and $PENGU Locked Earn subscriptions of at least 100 USDT equivalent, which carry up to a 100% interest boost and a 10% fixed yield through the earning period. Pudgy Penguins was described by LBank as one of Web3’s strongest examples of IP commercialization beyond NFTs. The project has expanded from digital collectibles into toys, gaming, entertainment and retail, including Vibes Series 3 trading cards at Target stores across the U.S. LBank said the collaboration extends its strategy of working with digital-native brands after earlier partnerships with Nobody Sausage, YETI and Ponke, while Eric He, Community Angel Officer and Risk Control Adviser at LBank, said crypto adoption is increasingly being shaped by culture, identity and user experience as well as technology. LBank said it has more than 25 million registered users in 160 countries and regions and daily trading volume exceeding $23.81 billion.