The new KuCoin Gift Card product targets rewards, promotions and employee incentives, with bulk issuance and API integration aimed at making stablecoin payouts easier for businesses.
KuCoin Pay has launched KuCoin Gift Card, a digital asset distribution product that lets businesses send USDT and USDC globally through digital gift cards. The service is designed for customer rewards, promotional campaigns, employee incentives and community engagement, and includes bulk issuance and API integration to help companies manage crypto transfers at scale. The product allows businesses to distribute crypto to customers, partners, employees and community members without adding significant operational complexity. Recipients can redeem the cards through KuCoin, then hold, transfer or use the assets across supported scenarios in the KuCoin ecosystem, extending the utility beyond a one-time redemption. Managing Director of KuCoin Alicia Kao said the next phase of crypto adoption will depend not only on trading but also on how easily digital assets can be exchanged and used in everyday economic activity. The company said the launch expands KuCoin Pay's role as infrastructure for moving digital value between businesses and users as stablecoins increase their role in global commerce.