Back
Ford names midsize EV pickup Fathom, sets $28,350 starting price

Ford names midsize EV pickup Fathom, sets $28,350 starting price

The five-passenger truck is slated for early 2027 preorders, with Ford positioning the lower-cost model against pricier EV pickups from Tesla, Rivian and General Motors.

Fact Check
Every element of the claim is directly corroborated by multiple independent reputable outlets. TechCrunch confirms the name Fathom, the $28,350 starting price, $29,945 after the delivery fee, first vehicle on the Universal EV Platform, five seats, early 2027 preorders, and fall 2027 deliveries. CNBC independently confirms the name, $28,350 base plus $1,595 destination totaling $29,945, and the truck being the first model on the Universal EV platform. Yahoo Finance and other outlets provide further corroboration. There are no conflicting reports.
    Reference: 123
Summary

Ford said its new midsize electric pickup will be called the Fathom and start at $28,350, a price point that would make it one of the cheapest electric pickups in the U.S. market and a key test of whether lower-cost trucks can broaden EV demand. The five-passenger model is slated for early 2027 preorders. Ford says the truck will offer more passenger volume than a Toyota RAV4 and include bidirectional power, BlueCruise capability, native Apple Maps navigation and support for Apple CarPlay and Android Auto. The company is betting the model can appeal both to buyers who have held off on switching to an EV and to consumers put off by the much higher prices of existing electric pickups. The launch comes as Ford continues to work through weak profitability in its EV business even as the F-150 Lightning has remained a leading electric truck. The new truck's $28,350 starting price compares with $69,990 for Tesla's Cybertruck, $79,900 for Rivian's R1T and $55,985 for the Chevrolet Silverado EV, while the Slate Truck starts lower at $24,950 but with fewer standard features. Ford shares were up 0.2% at $13.82 on Friday and up 3.6% year-to-date in 2026.

Terms & Concepts
  • bidirectional power: A feature that lets an electric vehicle send electricity outward to devices, tools or a home instead of only charging its own battery.
  • BlueCruise: Ford's hands-free highway driving system, offered as a paid feature on compatible vehicles.