The PRNewswire announcement positions AI-driven discovery as a new layer alongside traditional SEO, with audits aimed at improving how brands are represented in AI-generated answers.
Advent Media Group said it has launched a formal AI visibility strategy to help brands evaluate and improve how they appear across AI-driven discovery platforms such as ChatGPT, Claude and Gemini. The company said the service is designed for a shift in business discovery as AI assistants move into daily research habits and increasingly shape how buyers and decision-makers find and assess companies. The offering includes an audit of a brand's representation across AI platforms and traditional search, comparison with competitors, and identification of gaps in authority signals, business information and third-party validation that may affect whether AI systems treat a company as credible. Advent said the strategy is meant to strengthen those signals across the broader digital ecosystem rather than replace traditional SEO (search engine optimization). Website quality, technical SEO, backlinks and fresh content remain part of the approach, it said, while brands also need to manage how external sources influence their reputation in AI-generated answers. The company said the goal is to help businesses understand whether they are included in AI responses today and what they need to improve to become a credible recommendation going forward.