Gaming company's pivot to Ethereum as treasury asset, backed by major crypto investors including Consensys, triggers significant market reaction and highlights growing corporate crypto adoption.
SharpLink Gaming announced a strategic shift to acquire Ethereum as its main treasury asset through a $425 million private placement. The company's market valuation surged from $2 million to $2.5 billion following the announcement. The deal, led by Consensys with participation from ParaFi Capital and Galaxy Digital, includes Ethereum co-founder Joseph Lubin joining the board. The dramatic valuation increase reflects growing interest in corporate cryptocurrency adoption.