Apple Considers Acquisition of Perplexity AI for AI-Driven Search Engine

Apple's potential acquisition of Perplexity AI may significantly enhance its search capabilities, with plans to integrate Perplexity into Safari if the deal does not materialize.

Summary

Apple executives are reportedly in discussions regarding the acquisition of Perplexity AI to bolster the development of an AI-based search engine. Should the acquisition not materialize, Apple plans to incorporate Perplexity as a search option in Safari. Meta previously abandoned its acquisition talks with Perplexity, opting instead to invest $14 billion in Scale AI for a 49% stake.

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