Grupo Murano's strategy emphasizes a significant shift towards Bitcoin, aiming for a $10 billion treasury while enhancing payment options across its hotels.
Grupo Murano has declared a $1 billion investment in Bitcoin, with plans to increase its reserves to $10 billion in five years. CEO Elías Sacal mentioned that 70% to 80% of the company's capital will be allocated to Bitcoin, converting properties into BTC holdings and deploying Bitcoin ATMs at hotels. This strategic move aims to optimize capital efficiency amid high-interest rates while also enhancing payment options for guests.