Bakkt Holdings to Acquire MarushoHotta, Planning Rebranding with bitcoin.jp Domain

Bakkt’s acquisition of a 30% stake in TSE-listed 堀田丸正 from RIZAP Group, with Philip Lord set to become CEO, signals a multinational strategy in digital asset services.

BTC

Summary

Bakkt Holdings announced its acquisition of approximately 30% of TSE-listed 堀田丸正 from RIZAP Group, making it the largest shareholder. The deal paves the way for a multinational Bitcoin financial strategy as Bakkt International's Philip Lord is slated to become CEO and the company plans to rebrand as bitcoin.jp pending shareholder approval. The move is complemented by a recent $75 million capital raise for direct Bitcoin purchases and a reported 44% surge in the target company’s stock price on the PTS.

Terms & Concepts
  • bitcoin.jp: The future rebranded identity of the acquired company, aligning with Bakkt's focus on Bitcoin-centric financial services.
  • crypto treasury business: A business model integrating digital asset management within a company's treasury operations, emphasizing investments in cryptocurrencies like Bitcoin.