Elon Musk asserts that Apple's App Store policies unfairly limit AI companies besides OpenAI, with his firm xAI ready to take legal action amid intensifying competition in the AI sector.
On August 12, 2025, Elon Musk claimed that Apple restricts AI companies, other than OpenAI, from securing top App Store rankings, prompting his AI firm xAI to threaten immediate legal action. He also noted that xAI's Grok 4 Heavy outperformed OpenAI's GPT-5 and reiterated earlier warnings of banning Apple devices if OpenAI integrations continue.