ZachXBT Exposes Promotion Rate Cards and Wallet Addresses of 200 Crypto Influencers
An investigation by ZachXBT reveals that over 160 crypto influencers engaged in paid promotions without proper disclosure, a practice that may be illegal in many jurisdictions and raises transparency concerns.
Fact Check
The statement is directly confirmed by the primary source, a post on X from ZachXBT (Source 8), which explicitly states the leak of a 'Price sheet of 200+ crypto influencers and their wallet addresses.' This claim is widely corroborated by numerous independent crypto news outlets (Sources 1, 2, 5, 7, 11) that reported on the event.
Summary
On-chain investigator ZachXBT exposed the fee schedules and wallet addresses of over 200 crypto influencers. Out of more than 160 paid promoters, fewer than five disclosed their content as advertisements, a practice that may be illegal. ZachXBT criticized influencers who secretly take money to mislead followers but stated paid promotion is acceptable with proper disclosure.
Terms & Concepts
- Crypto influencers: Individuals or entities who promote cryptocurrencies and related products to their followers, often for compensation.
- Paid promotions: Marketing efforts where influencers or individuals are compensated to promote a product or service, in this case, cryptocurrencies.