
According to Binance’s official statement, Medá will operate under Mexican financial regulation, offering peso transactions and driving fintech growth with a pledged $53 million investment over four years.
Binance officially announced the establishment of Medá, an independently operated Electronic Payment Funds Institution (IFPE) in Mexico, authorized by local regulators. Medá will enable deposits and withdrawals in Mexican pesos within Binance’s ecosystem and expand fintech services across Latin America. Binance has pledged to invest more than one billion Mexican pesos ($53 million) in the project over four years. Guilherme Nazar, Binance’s Regional Vice President for Latin America, stated that the initiative aims to enhance competition in Mexico’s financial technology market and provide more cost-effective services. The move strengthens Binance’s licensed presence globally, following regulatory milestones in France, Italy, Spain, Dubai, Japan, Brazil, and Argentina. Binance also highlighted its educational initiatives, including Binance Academy, which taught more than 44 million students worldwide in 2024 through programs and university partnerships in Mexico.