Yunfeng Financial Group disclosed via filings on Sept. 2 that it purchased 10,000 ETH (about $44 million) to begin building an ETH treasury, according to the company’s official announcement. The Hong Kong-listed firm said the move aims to reduce reliance on traditional currencies and support expansion into Web3, real-world assets, digital currencies, and AI, aligning with a July pivot to next-generation financial infrastructure. Shares rose 9.55% on the news, closing at HK$3.67 (US$0.47). Ethereum traded at $4,264 at press time, down 2.12% over 24 hours. The step adds to a broader trend, with SharpLink Gaming and Bitmine also adopting crypto treasury strategies.