European Union Fines Google €3 Billion for AdTech Antitrust Violations

Google is ordered to address conflicts of interest in its advertising technology sector within 60 days, following EU antitrust ruling.

Summary

The European Union has imposed a €3 billion fine on Google for abusing its dominant position in the advertising technology sector. The company is required to present a compliance plan within 60 days to resolve identified conflicts of interest in its AdTech business.

Terms & Concepts
  • AdTech: Advertising technology (AdTech) refers to the tools and software used by companies to manage and deliver digital advertising campaigns.