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NEXCO Central Japan to Use NFT Trading Cards to Alleviate Highway Congestion

The company aims to leverage digital collectibles as part of its strategy to reduce traffic on major routes.

NFT

Summary

NEXCO Central Japan plans to introduce NFT trading cards as a novel method to mitigate highway congestion. The initiative seeks to utilize digital collectibles as part of a broader strategy aimed at reducing traffic on busy routes.

Terms & Concepts
  • NFT: Non-Fungible Token, a unique digital asset that represents ownership or proof of authenticity, typically used for collectibles or digital art.
  • NEXCO Central Japan: A subsidiary of the Japan Expressway Holding and Debt Repayment Agency, responsible for managing and operating expressways in central Japan.