
Native Markets, backed by Stripe’s Bridge subsidiary, secured the USDH mandate on Hyperliquid after a governance vote, highlighting branding and partnerships as key factors alongside technology in the stablecoin race.
Hyperliquid concluded its governance vote for the USDH stablecoin on September 15, awarding issuance rights to Native Markets. The bidding process attracted Paxos, Agora, and Ethena, with offers of aggressive revenue-sharing terms, but Native Markets prevailed due to its Stripe connection and regulatory flexibility. USDH reserves will be managed by BlackRock and tokenized via Superstate, with yields split between Hyperliquid’s Assistance Fund and ecosystem development. The launch aims to reduce Hyperliquid’s reliance on USDC, which currently accounts for $5.7 billion in deposits. Native Markets will roll out USDH gradually, starting with capped minting trials, as Hyperliquid prepares to cut spot trading fees by 80% after reporting $106 million in August revenue. The contest underscored growing institutional competition for stablecoin supply and revenues.