FTC Reportedly Investigating Google and Amazon Over Search Advertising

The U.S. Federal Trade Commission is looking into the search advertising practices of the two tech giants, according to sources familiar with the matter.

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Terms & Concepts
  • Search Advertising: A form of online marketing where advertisers pay to have their ads displayed in search engine results for specific keywords.
  • Federal Trade Commission (FTC): A U.S. government agency tasked with consumer protection and the prevention of anticompetitive business practices.