
According to Chiliz Group, acquiring a 51% stake in OG Esports strengthens its position in esports and expands fan token applications such as NFT ticketing, token-based governance, and on-chain loyalty programs.
Chiliz Group announced it has acquired a 51% controlling stake in OG Esports, the championship-winning gaming organization founded by Johan "nOtail" Sundstein and Sébastien "Ceb" Debs. The deal appoints Xavier Oswald as CEO, while the founders will lead a new strategic project aimed at merging esports and Web3 innovation. OG, known for consecutive Dota 2 International titles in 2018 and 2019, has expanded into Counter-Strike, Honor of Kings, and Marvel Rivals. OG's $OG fan token, exclusive to Socios.com, recently surpassed a $100 million market cap and reached a price peak of $24.78. Chiliz plans to enhance fan experiences with initiatives such as token-based governance, NFT ticketing, exclusive merchandise drops, on-chain loyalty systems, and potential revenue-tied buybacks.