StubHub CEO Says Consumers Prioritize Access Over Ticket Type
Eric Baker emphasizes that the focus should be on making ticket purchases easy and convenient for buyers, regardless of whether they are primary or secondary sales.
Summary
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Terms & Concepts
Primary Ticket Market: The initial sale of event tickets directly from the organizer or venue to consumers.
Secondary Ticket Market: A resale marketplace where tickets originally purchased from primary sellers are sold to new buyers, often at different prices.