McDonald’s Brings Back Value Meals Amid Fast-Food Discount Competition
The fast-food giant reintroduces its value meal offering, signaling intensified price competition across the quick-service restaurant sector.
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Terms & Concepts
Value Meal: A bundled menu option offering a main item, side, and drink at a discounted price compared to purchasing them separately.
Quick-Service Restaurant (QSR): A type of restaurant that offers fast food with minimal table service, focusing on speed, convenience, and lower prices.