
Morgan Stanley plans to roll out cryptocurrency trading on its E*Trade platform in 2026, marking a major move by a Wall Street bank into the digital assets space.
Morgan Stanley will begin offering cryptocurrency trading, starting with Bitcoin, Ethereum, and Solana, for retail clients on its E*Trade platform in the first half of 2026. The bank will collaborate with Zerohash for liquidity, custody, and settlement. This move aligns with broader industry shifts and regulatory changes under the Trump administration. Morgan Stanley is also investing in Zerohash and exploring tokenization of traditional assets. The firm plans to launch a crypto-inclusive asset allocation strategy for clients in the near future.