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Lotte’s Daehong Communications Issues 5M Blockchain Vouchers via Aptos

Giftiel records 1.3 million users in under three months after integrating Aptos, with plans to expand blockchain use across Lotte Group services.

APT

Summary

Daehong Communications, a Lotte Group subsidiary, reported that its mobile voucher platform Giftiel issued over 5 million vouchers and reached 1.3 million users less than three months after integrating the Aptos blockchain. The announcement came during the 2025 Global Blockchain Forum, co-hosted by Korean lawmakers and the Korea Blockchain Industry Promotion Association. The company emphasized its partnership with Aptos to broaden blockchain applications within Lotte Group, focusing on digital vouchers, loyalty points, payments, and cross-border value transfers.

Terms & Concepts
  • Aptos Blockchain: A Layer 1 blockchain designed for scalability, reliability, and rapid transaction processing, often used for Web3 applications.
  • Digital Voucher: An electronic code or token that can be redeemed for goods or services, sometimes issued and managed via blockchain for security and traceability.
  • Cross-Border Value Transfer: The process of sending monetary or asset-based value across international borders, which can be facilitated by blockchain technology for speed and lower costs.